Opening of a weaver service and a design resource center in Kullu
a weaver service and design resource center will be set up in Kullu to encourage Himachal Pradesh handicrafts in addition to providing a better platform for their export, the Union Minister of the Union said on Sunday. trade and industry Piyush Goyal.
He interacted with crafts and hand craft artisans as part of the “Seva and Samarpan” campaign on the occasion of the Golden Jubilee of the State of Himachal Pradesh.
Goyal said Himachal has immense potential for crafting, hand crafting, and improving the skills of artisans.
He said modern equipment and training will be provided to prepare new qualitative designs in the weavers’ service center. He said more attention is needed to modernize design, quality, packaging and marketing so that weavers get better prices for their products in the international market.
The Union Minister suggested to organize regional exhibitions of products in big cities, people associated with the textile industry and five-star hotels so that their brand image can be done at national and international level.
He asked the weavers to register their mark for which the central government had reduced registration fees by 80%.
He also interacted with entrepreneurs in the district and distributed wood crafts, hand looms, embroidery machines and certificates to local crafts and hand craft artisans.
In his speech, Himachal Chief Minister Jai Ram Thakur said the necessary steps had been taken to encourage the state’s artisans.
At present, there are 13,572 registered weavers in the state whose livelihoods are tied to the skill of weaving and embroidery. Chamba’s handkerchief as well as Kullu’s shawl and cap and Kinnaur’s shawl had received GI tags.
“To facilitate the online sales platform for the weavers, a memorandum of understanding has been signed with Flipkart and the department also conducts online sales of products,” he said.
Jai Ram said there has been a big change in the design and quality of artisanal and hand-woven products in the state over the past 50 years and thousands of families have made it a livelihood. . He said that Kullu’s craftsmanship, especially caps and shawls, is internationally recognized.
“When a head of state comes to India, the prime minister greets him with a cap and a silent ‘kullavi’, which is a pride for the state,” he said.
He urged weavers to preserve traditional clothing as it is associated with our culture.