How startup and e-commerce revolutions are leveraging female entrepreneurship in India-Nidhi Yadav
Favorable economic policies as well as user-friendly communication technologies open up new perspectives and gateways for ambitious women leaders in national and international markets.
In the business world, people who think wisely and act smart to pursue their dreams, smiling and successful, are the real champions. Regardless of race, origin or gender, success is guaranteed if dreams are deliberate. Women entrepreneurs of the present age are by no means less skilled than their male counterparts, and their eternal spirit is an inspiration to millions of aspiring entrepreneurs, women and men. Suchi Mukherjee from LimeRoad; Sairee Chahal from Sheroes; Richa Kar from Zivame; Shraddha Sharma from YourStory; Mehak Shahani from Wedmegood; and Anisha Singh from mydala are just a few of those successful women entrepreneurs who could perfectly tap the growing business opportunities in India’s thriving start-up culture. Today, no one can have the courage to underestimate women entrepreneurs, because business is smart decisions where boldness trumps muscle and passion trumps potential.
A favorable economic environment
Nowadays, challenges do not distract women from achieving their goals, as the environment and scenario become more and more liberal for them. Favorable economic policies as well as user-friendly communication technologies open up new perspectives and gateways for ambitious women leaders in national and international markets. Surrounded by myriad entrepreneurial opportunities, women in the era of the startup revolution compete fiercely with their male counterparts. The strong penetration of the Internet and smartphones further catalyzes their sales talents. Additionally, many state governments across the country are making laudable efforts for women entrepreneurs by providing adequate incentives and fundraising programs for women-led startups. Also, institutions like SIDBI are making remarkable efforts in this direction. That’s why, for women with revolutionary ideas and innovative concepts, building a successful business is no longer a daunting task.
The era of new opportunities
Where there is a will, there is a way. The country’s current economic environment is endowed with tons of opportunities, and whoever exploits them will reap the rewards. Now women should have to seize the opportunities that are emerging from the Startup India program. First of all, you need to be confident in your goals and plans, because an unprecedented shift in favor of women entrepreneurs has already taken place in startup culture in India. In fact, beyond gender, the factors that decide the fate of a business are ideas, policies and people.
From wedding planners to interior designers, dieticians to business consultants, the contribution of women entrepreneurs in the service sector is growing steadily and steadily. In addition, a myriad of opportunities in emerging industries such as public relations, digital marketing, programming, and online education provide countless entrepreneurial options for women with business acumen in the startup culture. India.
An improved transition
The startup culture not only improves the country’s GDP, but at the same time it empowers women and gives them more entrepreneurial opportunities in the physical and virtual landscape. Supported by the current digital revolution, they are successful in selling their products through e-commerce portals, and smart shopping apps further facilitate their growth. Now, they don’t require a massive investment to start a business; they don’t need a fancy office space to run things, with a laptop and smartphone they control demand as well as supply. Therefore, it would be a stretch to claim that the startup culture has started a unique revolution for ambitious young female entrepreneurs in India.