Gen Z drives social commerce boom
Social commerce empowers small brands and individuals and forces big brands to reassess their relevance to a market of millions, said Oliver Wright, global head of consumer goods and services at Accenture.
Being engaged in the social commerce industry means working together within a vibrant ecosystem of platforms, marketplaces, social media and influencers to share data, insights and capabilities to deliver the right incentives and better customer experience in an integrated digital marketplace, added Wright.
Founded in 2004, DHgate serves over 2.4 million registered suppliers and over 46.6 million registered buyers, covering 223 countries and regions around the world, with over 100 international logistics routes and over 10 inland warehouses. foreign.
“Chinese younger generation are emerging as mainstream consumers and becoming the engine of growth for local brands due to their higher disposable income, as well as personalized and diverse demand,” said Bai Ming, deputy director of the Department of International Market Research at China Academy of International Trade and Economic Cooperation.
By FAN FEIFEI
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