DHgate: top-selling cross-border products and key trends
BEIJING – (COMMERCIAL THREAD) – 2021 has been another difficult year as the global pandemic continues. However, in the world of e-commerce, cross-border sellers and buyers have made more inroads by selling goods overseas or sourcing for their businesses around various festivals and holidays.
DHgate analyzed their data and selected the best-selling products of the year, highlighting bluetooth headphones, LED store lights, phone cases, scooters, yoga wear, wedding dresses and party supplies, cosmetic bags, string lights, drones, stress relief toys, bookends, knitted hats, and more.
The popularity of these articles indicates trends in markets active in cross-border trade, including major markets such as the United States, United Kingdom, Australia, Canada and France, and emerging markets such as the Republic of Seychelles, the Republic of Zimbabwe and the Republic of Senegal.
Special Occasion Party Supplies
In 2021, budget-friendly home products still dominated purchasing scenarios. Sales of related products for home video and audio, monitors and small kitchen appliances increased steadily, while VR / AR glasses, sporting goods and anti-stress toys also dominated the preferred categories. numerous sales campaigns.
On the other hand, the demand for party products for special occasions has increased rapidly. In recent months, including during the holiday season, orders to purchase wedding dresses, bridesmaid dresses, and evening dresses, as well as other party supplies such as string lights , have grown rapidly. This means a slow resumption of offline gatherings, despite the new and widespread changes brought by the pandemic.
While consumers are getting used to online conferencing, networking-focused meetups and celebrations have not successfully replaced virtual alternatives. The holiday season is not the only example, and subcategories such as swimwear, men’s t-shirts and yoga wear also saw extremely high annual growth in the summer, when consumers were on break.
Pioneering digital and entertainment products in the era of B2B live shopping
There is a growing trend among international buyers in America to shop during live broadcasts, which is a trend that DHgate is leading. Supported by DHgate Sourcing Connect (DSC), the live streaming project was specially designed and launched in 2021. It was initially open to guest buyers only (but is now available to more buyers) to access business opportunities in the world. prosperous social electronic commerce era. during a pandemic period full of many new changes.
In short, DSC allows users to enjoy the convenience of placing orders during monthly hosted live streaming sessions. By listening and watching the presentations of what they buy from the live broadcast presenters, they also improve their knowledge of the products themselves. Combining social media and e-commerce has been a fashionable and profitable medium that has emerged in countries like China, which has a mature supply chain, manufacturing capabilities and a rapidly growing online landscape but developed.
During DHgate’s live shopping sessions, favorite products for 2021 included mobile accessories, toys, gifts, digital products such as mini bluetooth speakers and wireless headsets. These products are usually sold at the lowest prices across all platforms, along with a variety of coupons and exclusive offers during the session.
It’s exciting to see stress relief toys become a hit in recent years as well. Many retailers have frequented DSC since its inception to learn about and source trendy products, and immediately fell in love with this new way of shopping. Roni Levy, who participated in a recent live shopping session, said, “The introduction of this shopping channel is new to me. In addition, the US team at DHgate is very responsive and efficient. J ‘also hope to get more toy recommendations from DHgate. ” The buyer has sourced a high volume of goods from DSC and will continue to source from this platform.
Outstanding 3C and Home Products in the Age of Social Commerce
Gen Z device use continues to increase, according to Forbes, with 98% owning a smartphone and using an average of more than 4 hours per day on mobile apps. Gen Z has already gone beyond the traditional e-commerce favored by Gen Y and are accustomed to social commerce.
DHgate data also supports this trend. In 2021, more buyers have originally placed at least one order on DHgate’s social media channels, including DHgate Facebook, YouTube, Instagram, and TikTok. Additionally, DHgate’s powerful affiliate program and MyyShop ecosystem have welcomed a much larger user base. The huge network helps global marketers and influencers sell and make big profits. DHgate Affiliates have a complete ecosystem and MyyShop collects the products directly from suppliers and ships them to customers of MyyShop users.
In terms of products, the top choices in 2021 in DHgate’s social commerce matrix included: mini bluetooth speakers, electric toothbrushes, grain storage boxes, electric hand sanitizer pumps, drones, anti stress bubble panels, moon shaped lamps, 3 inch 1 magnetic USB cables, Lenovo LP40 wireless headphones, Christmas parent-child outfits, Lenovo home projectors, Xiaomi smart bracelets, garlic press electric, whisks, juicers and cases for mobile phones.
In today’s digital economy, social media is an absolute rising star not only for consumer shoppers who simply go for leisure, but also for their daily lives. Social media is therefore one of the most key and publicly accessible sources of information and a new strategic market for all wholesale buyers. It is also important for everyone to follow the trends on these channels and get product ideas in order to reach new customers and re-engage existing customers.
DHgate strives to continuously provide the consumer trends and information on cross-border trade. “In the face of the tense challenge of the global supply chain, DHgate has adapted to meet the massive sourcing needs of global buyers ever faster,” said Allen Wang, vice president of the Global User Marketing Center at DHgate. “By leveraging the strong advantage of China’s supply chain and the advantage of network effect accumulated over many years, DHgate can enable global buyers to seize the opportunities of the digital economy and to prosper. ”
Founded in 2004, DHgate has become the leading B2B cross-border e-commerce marketplace in China. Through our global operations and offices, including the US and UK, we reach millions of people with products and services you can trust. As of December 31, 2020, DHgate serves over 36 million registered buyers in 223 countries and regions by connecting them with over 2.3 million suppliers in China and other countries, with over 25 million listings in live on the platform every year. For more information, please visit dhgate.com and follow @ DHgate.com.