Azoya’s Turnkey Social Commerce SaaS Enables Hong Kong Retailers to Leverage Private Traffic Boom
Solution connects businesses and consumers amid lockdowns and social distancing
SHENZHENChina and HONG KONG, February 16, 2022 /PRNewswire/ — Azoyaan award-winning social commerce solutions provider and full-service agency based in China today launched a turnkey social commerce suite, which supports the cultural retail pioneer K11 develop a strong social presence in the Greater Bay Area (GBA). As a leading solution provider, with over 9 years of market expertise in China private domain marketing skills in e-commerce and social media, Azoya supports dozens of high-end international practices to grow their businesses in China huge retail market.
The worsening of the situation linked to Covid-19 continues to affect hong kong retailers. Malls, pharmacies and duty-free shops cannot access foreign customers and tourists, while local customers must continue to observe social distancing. In response, retailers are turning to digital methods to continue operations and serve customers whose demand for merchandise remains strong.
As an initiative to serve the vast portfolio of tenants, K11, a unique concept brand combines art and commerce in commerce with a growing portfolio of brands in different sectors of Greater China and Worldwide, which owns the iconic K11 Art Mall and K11 MUSEA, is exploring the opportunity with Azoya to deploy social commerce using the popular WeChat platform. As part of the solution, Azoya successfully helped K11 launch the K11 Go HK WeChat mini-program using Azoya’s proprietary SaaS technology and fully integrating with WeChat Work, where customers can interact directly with customers. tenants and smart business consultants. The mini-program leverages K11’s strong tenant portfolio and ability to acquire offline and online customer traffic to increase overall brand awareness, customer loyalty and revenue for tenants including Beyorg, Carbali , Champion, Kids 21, L’Occitane, Penhaligon’s, Thann and a dozen other brands also available at physical locations.
One of the main features of the mini-program launched by Azoya is to deeply integrate with the K11 KLUB11 membership system. The fully customized solution allows K11’s private domain customers to earn and burn points in the same mechanism as in offline stores. Customers are allowed to redeem for physical and virtual gifts. During the social distancing stipulation, this approach heightens exposure for tenants seeking increased access to customers.
According to the latest WeChat Open Class Pro, nearly 97% of mainland shopping malls China launched mini-programs, and the total transactions of the WeChat mini-program of the retail and travel sectors jumped 100%. Azoya continues to upgrade the solution to better support retailers looking to capitalize on this boom. “Consumers want to build a closer relationship with brands on WeChat according to our study and practice. Our data shows that more than 34% of customers who participated in group chats made at least 1 purchase in the past. past year, and we believe that number will continue to increase,” says Davy Huang, Azoya’s Director of Business Development, “We are working with our retail partners to turn a large number of inactive sales reps into beauty advisors. smart digital devices, which can interact with customers in WeChat groups and convert people-to-people connections into deeper relationships with customers.”
Backed by state-of-the-art technology, Azoya’s solution continues to help brands and retailers quickly establish a presence for the WeChat ecosystem and marketplaces, and solve the practical challenges of leveraging WeChat advertisements, content, live streaming campaigns and various other activities in the WeChat ecosystem. The company, founded in 2013, sees significant growth over the next few years and plans to provide global retailers and brands with native e-commerce solutions to help them grow. China.
Azoya is a leader China e-commerce facilitator, which strives to help foreign retailers enter China through e-commerce. The company prides itself on being the e-commerce leader that has signed exclusive deals with the most overseas retailers in Chinaincluding K11 hong kongFeelunique, Online Pharmacy and FragranceNet.
Learn more: https://www.azoyagroup.com
About K11 Group
Group K11 was founded in 2008 by a renowned entrepreneur Adrian Cheng. The unique concept brand combines art and commerce in commercial and residential real estate, and a growing portfolio of brands in different sectors.
A 10-year-old destination, K11 MUSEA, the K11 Group’s most ambitious cultural and commercial development, opened in 2019. Reinvigorating Hong Kong’s waterfront, Cheng’s vision is to make K11 MUSEA the Silicon Valley of Culture which will facilitate a broader discussion on the interdependence of creativity, culture and innovation.
By 2026, the K11 group will have gained a footprint of 40 projects in 10 cities across Greater China. K11 was recognized by Fast Company as one of the most innovative companies in 2019 for its disruptive retail model.
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